Booking Holdings Inc.BKNG

Is BKNG cheap right now? Every multiple below is scored against its own 10-year range, not a sector average.

$173.92-0.41 (-0.24%)24:00 UTC
NASDAQConsumer Cyclical

Company snapshot

Market Cap
$134B
Large-cap
+110%
2016 — today
10-Year Price
+241%
2016 — today
52-Week Range
$154.13$223.03
Current $173.92· 29%

Booking Holdings provides global online travel and dining reservation services. Its portfolio includes Booking.com (accommodations), Rentalcars.com (vehicle rentals), Priceline (flights, hotels, packages, cruises), and Agoda (lodging, flights, activities). KAYAK serves as a price comparison engine for travel, while OpenTable facilitates restaurant bookings. Beyond core services, the firm offers travel insurance and restaurant management solutions. Established in 1997, it rebranded from The Priceline Group in 2018.

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Consumer Cyclical companies of comparable size — each one shown against its own 10-year range, not a sector average. Browse all stocks we cover.

Valuation in context

P/E ratio
19.3
Near historic low
Near historic low — last 10 years
Sector median 17.4above sector
P/B ratio
-12.4
N/A
Not meaningful — company is unprofitable
Sector median 1.6below sector
EV / EBITDA
12.7
Near historic low
Near historic low — last 10 years
Sector median 11.0above sector
Dividend Yield
1.0%
Near historic high
Near historic highs — last 10 years
Sector median 2.7%below sector
PEG ratio
0.2
Near historic low
Near historic low — last 10 years
Sector median 1.3below sector
FCF Yield
7.1%
Near historic high
Near historic highs — last 10 years
Sector median 4.6%above sector
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