What each number actually measures.

Stock Valuation Metrics Explained: P/E, PEG, EV/EBITDA and 5 More

22 min read13 scenarios

Every valuation metric is a ratio between what you pay and something the business produces. They differ in what goes on each side of that division, and each choice makes the metric excellent for some businesses and actively misleading for others.

This reference covers the eight metrics used throughout Sixtycents: what each one measures, how it is calculated, what range is normal, and — the part that matters most — the specific conditions under which it stops working. The second half addresses the question that actually comes up in practice: which metric to use when they disagree.

How to read a valuation multiple

Three principles apply to every metric on this page, and getting them right matters more than the choice of metric.

1. A multiple is meaningless without a reference point

"P/E of 18" carries no information. "P/E of 18, against a ten-year range of 22–38" carries a great deal. The most reliable reference point is the company's own history, because it holds constant everything that makes cross-company comparison invalid — sector, capital intensity, growth profile, accounting policy. Sector peers are the second-best reference. The broad market average is almost never a useful comparison.

2. Equity multiples and enterprise multiples answer different questions

P/E, P/B and dividend yield are equity multiples — they price the shares. EV/EBITDA and net debt/EBITDA are enterprise multiples — they price the whole business including its debt. Two companies with identical operations and different leverage will show very different P/E ratios and near-identical EV/EBITDA. When those two measures disagree about which company is cheaper, the disagreement is the debt, and the debt is usually the more important fact.

3. Cross-check with a structurally different metric

Each metric has a characteristic blind spot. P/E cannot see debt or capital intensity. EV/EBITDA cannot see maintenance capital expenditure. P/B cannot see intangible value. Free cash flow yield cannot see growth investment separately from maintenance. Using two metrics whose blind spots do not overlap catches most errors — and where they disagree, the reason for the disagreement is usually the most useful thing you will learn about the company.

The eight metrics

Each entry below gives the formula, what a normal range looks like, and the conditions under which the number stops meaning what it appears to mean.

P/E ratio — price to earnings

P/E = Share Price ÷ Earnings Per Share

The amount the market pays for each dollar of annual profit. A P/E of 20 means investors pay $20 for every $1 the company earns in a year. Inverted, it gives the earnings yield: a P/E of 20 is a 5% earnings yield, which is the more useful form when comparing a stock against a bond.

Typical ranges run from 8–14× for banks, utilities and cyclicals, 15–22× for consumer staples, healthcare and industrials, and 25–40× for software and other high-growth businesses. Those bands reflect growth rates, capital intensity and earnings predictability, which is exactly why cross-sector comparison fails.

Where it breaks

  • Cyclicals. P/E is lowest at the earnings peak, which is the worst time to buy. The low multiple is the trap signal.
  • Negative or near-zero earnings. The ratio becomes undefined or meaninglessly large.
  • Heavy leverage. Two identically performing businesses show very different P/E ratios purely from capital structure.
  • One-off items. A large write-down or asset sale can move reported earnings enough to make the multiple nonsense for a year.
  • Aggressive accounting. Earnings are the most manipulable figure in the accounts, which is the argument for cross-checking against cash.

P/B ratio — price to book

P/B = Share Price ÷ Book Value Per Share

How much the market pays relative to accounting net worth — assets minus liabilities. A P/B below 1.0 means the market values the company at less than the stated net value of what it owns. Graham leaned on this heavily, and it remains the most useful multiple for financials, where the balance sheet is the business.

Banks and insurers typically trade at 0.8–1.5×, capital-intensive industrials at 1.5–3×, and asset-light businesses anywhere from 8× to undefined.

Where it breaks

  • Intangible-heavy businesses. Research, development and brand-building are expensed rather than capitalised, so decades of value creation can sit on the books at zero. Covered in detail below.
  • Negative book value, which can indicate distress or simply years of buybacks at a healthy company. The ratio cannot distinguish between the two.
  • Goodwill from acquisitions inflates book value with a figure that represents a price paid rather than an asset owned, and gets written off precisely when you least want it to.
  • Historical cost accounting. Property bought in 1985 sits on the books at 1985 prices less depreciation, understating book value for asset-rich companies.

EV/EBITDA — enterprise value to EBITDA

EV = Market Cap + Total Debt − Cash. EV/EBITDA = EV ÷ (Earnings before Interest, Tax, Depreciation and Amortisation)

The price of the entire business — what an acquirer would pay for the equity and assume in debt — against its operating cash generation before financing and accounting choices. This makes it the right tool for comparing companies with different capital structures, different depreciation policies or different tax jurisdictions, none of which EV/EBITDA is affected by.

Typical ranges: 5–8× for cyclicals and telecoms, 9–13× for industrials and consumer businesses, 15–25× for software. Below 6× for a stable business is genuinely cheap and worth investigating.

Where it breaks

  • It ignores capital expenditure entirely. For a business that must spend heavily just to maintain its asset base, EBITDA overstates economic earnings badly. Buffett's objection stands: depreciation is a real expense, and treating it as an add-back pretends capital assets are free.
  • Banks and insurers. Interest is operating revenue for a bank, so removing it makes no sense; EV/EBITDA does not apply to financials at all.
  • Companies with large operating lease obligations, where the debt-like liability may not be fully captured in enterprise value depending on the accounting treatment.
  • EBITDA is not a defined accounting measure, so companies have latitude in what they add back — "adjusted EBITDA" in particular deserves scrutiny.

Dividend yield

Dividend Yield = Annual Dividend Per Share ÷ Share Price × 100

The cash return on the current price. Its most valuable use is not as an income measure but as an inverted valuation multiple: for a business with a stable payout ratio, a yield near the top of its own five-year range means the price is low relative to earnings. This is often the cleanest valuation signal available for a mature dividend payer.

Typical ranges: 0–1% for growth companies, 1.5–3% for quality dividend growers, 3–5% for mature businesses and utilities, 4–8% for REITs and MLPs where high distributions are structural.

Where it breaks

  • A yield that rose because the price fell is a warning, not an opportunity. The market is usually forecasting a cut, and is usually right.
  • It says nothing about sustainability on its own — always read it alongside the payout ratio and free cash flow cover.
  • It ignores buybacks, which are economically similar. A company returning 4% through repurchases and 1% through dividends looks stingy on yield alone.
  • Trailing yield can reflect a dividend already announced as being cut, or miss a special dividend that will not repeat.

Payout ratio

Payout Ratio = Dividends Per Share ÷ Earnings Per Share × 100 (better: dividends ÷ free cash flow)

The share of profits paid out as dividends, and therefore the margin of safety on the dividend itself. The version measured against free cash flow is substantially more useful, because dividends are paid in cash and reported earnings can diverge from cash for years.

There is no universal safe level. Technology above 55% of free cash flow is stretched; consumer staples carry 60–75% comfortably; regulated utilities are fine at 65–75% of earnings; REITs must be judged on AFFO, where below 80% is comfortable.

Where it breaks

  • REITs. Depreciation on property makes reported earnings meaningless, so a payout ratio of 150% of earnings can be 75% of AFFO and entirely safe.
  • Cyclicals. A 25% payout at peak earnings can be 90% at the trough. Always assess against mid-cycle figures, never spot.
  • Utilities. Capital expenditure expands the regulated rate base, so free cash flow is often negative by design and the earnings-based ratio is the correct one.
  • Any year containing a large one-off charge, which depresses earnings and inflates the ratio without telling you anything about the dividend.

The trend matters more than the level. A ratio climbing from 45% to 72% over four years is a clearer warning than one that has sat at 70% for a decade.

PEG ratio — price/earnings to growth

PEG = P/E ÷ Earnings Growth Rate (%)

Normalises the P/E by the growth behind it, answering whether a high multiple is justified. Below 1.0 suggests growth is not fully priced in; 1.0–1.5 is fair value for a growing business; above 2.0 means the growth is priced and then some.

It is the central tool of GARP investing, and the full treatment — including forward versus trailing growth and the PEGY variant for dividend payers — is in the GARP guide.

Where it breaks

  • Low growth rates. A company growing 2% at a P/E of 10 has a PEG of 5.0, which reads as wildly expensive when the business may be perfectly reasonably priced. Below roughly 8% growth, use free cash flow yield instead.
  • Cyclical peaks and recovery base effects both produce enormous trailing growth rates and tiny, meaningless PEGs.
  • It ignores the balance sheet completely. A PEG of 0.7 with net debt at 5× EBITDA is not cheaper than 1.1 with net cash.
  • The denominator is a choice. Forward estimates are systematically optimistic; trailing figures are distorted by the cycle.

Free cash flow yield

FCF Yield = Free Cash Flow ÷ Market Cap × 100. FCF = Operating Cash Flow − Capital Expenditure

The cash the business generates, after the spending required to keep it running, as a percentage of what you pay for it. It is the closest thing to an owner's return on purchase price, and the hardest of these metrics to manipulate — cash movements are considerably more difficult to massage than accrual earnings.

Above 5–6% generally indicates a reasonably priced or cheap business. Above 10% is either genuinely cheap or a signal that the market expects the cash flow to fall.

Where it breaks

  • It cannot separate maintenance capex from growth capex. A company investing heavily in expansion shows poor FCF yield precisely because it is doing something valuable.
  • Working capital swings distort single years badly. Use a three-to-five-year average.
  • It is an equity measure and ignores debt. Pair it with net debt/EBITDA, or use the enterprise-level FCF/EV variant.
  • Financials, where the concept of capital expenditure does not carry the same meaning.

Net debt / EBITDA

Net Debt / EBITDA = (Total Debt − Cash) ÷ EBITDA

Roughly how many years of operating cash generation it would take to repay all debt. Not a valuation metric — a solvency one, and the check that determines whether a cheap valuation is an opportunity or a warning. It is the most commonly skipped metric on this page and the one whose absence causes the most permanent losses.

Below 1.0× is conservative, 1.0–2.5× is comfortable for most businesses, 2.5–3.5× warrants attention, and above 4× means the lenders effectively have a say in capital allocation.

Where it breaks

  • Sector norms differ enormously — utilities and REITs routinely operate at 4–6× and are not distressed, because their cash flows are contracted or regulated.
  • It uses EBITDA, so it inherits every EBITDA problem, particularly for capital-intensive businesses.
  • It says nothing about maturity timing. Debt due in eighteen months and debt due in a decade produce the same ratio and entirely different risks.
  • Cash held overseas or otherwise restricted may not actually be available to repay debt.

Choosing between metrics when they disagree

The questions below come up whenever two metrics point in different directions — which, for any company worth thinking about, is most of the time.

When to use EV/EBITDA instead of P/E

P/E prices the equity; EV/EBITDA prices the whole business. Five situations make the second one clearly correct.

  1. 1The company has negative earnings but positive EBITDA. P/E is undefined; EV/EBITDA still works and often shows a viable business carrying heavy depreciation or interest.
  2. 2You are comparing companies with materially different leverage. P/E is distorted by capital structure by construction — a leveraged company shows a lower P/E for identical operations. EV/EBITDA removes the distortion.
  3. 3You are comparing across tax jurisdictions or depreciation policies. Both flow through net income and neither tells you anything about the business.
  4. 4The company is capital-intensive with heavy depreciation — telecoms, cable, shipping. Reported earnings are dominated by a non-cash charge and understate cash generation.
  5. 5You are thinking about the business as an acquirer would. An acquirer assumes the debt, so enterprise value is the price they actually pay.

When to stay with P/E: financials, where interest is operating revenue and EV/EBITDA is not applicable; and asset-light businesses with minimal debt and minimal depreciation, where the two converge and P/E is simpler.

When they disagree, the disagreement is the finding. P/E cheap and EV/EBITDA expensive means leverage is flattering the equity multiple — and the debt is now the most important thing to understand about the company. The reverse, P/E expensive and EV/EBITDA cheap, often marks a business with a strong net cash position that the equity multiple penalises.

What a negative P/E ratio actually means

A negative P/E means the company reported a net loss. It is not a low P/E — it is an undefined one, and the practical danger is that screens sorting by P/E ascending will place every loss-maker at the top of a list labelled "cheapest."

Discard the ratio and identify which of four situations applies:

CauseWhat it looks likeWhat to use instead
Cyclical troughProfitable in most years, loss at the bottom of a cycleNormalised earnings across the cycle, or P/B
One-off chargeA write-down, settlement or restructuring cost in an otherwise profitable businessUnderlying earnings with the charge added back — after verifying it is genuinely non-recurring
Growth-stage investmentNegative net income, positive gross margin, revenue growing fastEV/Sales, EV/Gross Profit, and the path to profitability
Structural declineLosses widening, revenue falling, no planNothing — this is outside valuation

In the first three cases, EV/EBITDA and free cash flow yield frequently still work, because a company can be unprofitable on a net income basis while generating real cash. That divergence is common in businesses with large depreciation charges or heavy amortisation of acquired intangibles.

One caution on the third case: "not yet profitable" and "unable to be profitable" look identical for several years. The distinguishing evidence is gross margin — a business with 70% gross margins losing money on operating expenses has a visible path; one with 15% gross margins does not.

Why P/B fails for tech companies with negative book value

Price-to-book has lost much of its power as a value screen, and the cause is an accounting rule rather than a change in markets.

Accounting standards require research and development, advertising and brand-building to be expensed in the period incurred rather than capitalised as assets. A pharmaceutical company that spent $40bn over fifteen years developing a drug portfolio, or a consumer company that spent decades building a brand, carries the resulting value on its balance sheet at zero. Meanwhile a company that acquired similar assets records them as goodwill and intangibles, and shows a much larger book value for economically identical positions.

The consequence is systematic. P/B classifies asset-light, high-return businesses as expensive growth stocks, and capital-heavy businesses as cheap value stocks — regardless of what either is actually worth. A record number of large US companies now report negative book value, and for a substantial share of them the cause is not distress at all.

The two causes of negative book value

  • Accumulated losses exceeding paid-in capital. A genuine distress signal — the company has destroyed more equity than was ever contributed.
  • Buybacks and dividends exceeding retained earnings. Repurchasing stock reduces equity on the balance sheet. A highly profitable company that has bought back stock aggressively for a decade can show negative equity while generating substantial free cash flow. Several large consumer and technology companies sit here.

The two are indistinguishable from the equity line alone. Look at free cash flow: strongly positive alongside negative book value means buybacks; negative alongside negative book value means distress.

For intangible-heavy businesses, replace P/B with free cash flow yield, EV/EBIT and return on invested capital. If P/B is the metric telling you a business with no significant physical assets is expensive, the metric is wrong rather than the market. P/B remains genuinely useful in exactly one place: financials, where the balance sheet is the business and assets are marked closer to fair value.

FCF yield vs earnings yield: which is more reliable

Earnings yield is the inverted P/E — net income divided by market cap. Free cash flow yield divides actual cash generated after capital expenditure by the same denominator. They answer the same question with different definitions of "return," and where they diverge, the divergence is diagnostic.

Earnings yieldFCF yield
NumeratorNet income (accrual)Operating cash flow − capex
ManipulabilityHigh — revenue recognition, provisions, depreciation estimatesLow — cash either moved or it did not
Includes capexOnly via depreciation, which is an estimateYes, actual cash spent
Distorted byAccounting policy, one-off itemsWorking capital swings, growth investment
Best forStable businesses with capex ≈ depreciationCapital-intensive businesses, and any accounting-quality check

FCF yield is generally the more reliable of the two, for the straightforward reason that cash is harder to manipulate than earnings. It has also performed well historically as a ranking metric: in a long-run US study covering 1971–2010, the cheapest quintile by FCF yield returned roughly 16.6% annually against about 7–8% for the market, ranking second among all valuation ratios tested.

The useful practice is to compute both and read the gap:

  • FCF yield well below earnings yield, persistently — capex exceeds depreciation. Either the company is investing for growth, or it must spend heavily just to stand still. Which one determines whether the low yield is good news.
  • FCF yield well above earnings yield — large non-cash charges such as amortisation of acquired intangibles, or capex running below depreciation. The second is the concerning case: it flatters cash flow today and creates a problem later.
  • A persistent gap where FCF is below net income by more than 20% over five years is a recognised accounting-quality warning. Earnings are being reported that never arrive as cash.

One correction to the usual framing: FCF yield is not simply better. A company investing heavily in a genuinely high-return expansion shows a poor FCF yield precisely because it is doing the right thing. The metric cannot separate maintenance capex from growth capex, and that distinction is often the most important fact about a business.

What net debt / EBITDA is too high, by sector

There is no single threshold, because the tolerable level depends on how predictable and how contracted the cash flows are. A regulated utility at 5× is ordinary; a semiconductor company at 5× is in trouble.

SectorConservativeNormalElevatedDistress risk
Technology / software< 0.5×0.5–1.5×1.5–2.5×> 2.5×
Semiconductors / cyclicals< 1.0×1.0–2.0×2.0–3.0×> 3.0×
Consumer staples< 1.5×1.5–2.5×2.5–3.5×> 3.5×
Healthcare / pharma< 1.5×1.5–3.0×3.0–4.0×> 4.0×
Industrials< 1.5×1.5–2.5×2.5–3.5×> 3.5×
Telecoms< 2.0×2.0–3.0×3.0–4.0×> 4.0×
Regulated utilities< 3.5×3.5–5.0×5.0–6.0×> 6.0×
REITs< 4.0×4.0–6.0×6.0–7.0×> 7.0×
Net debt / EBITDA — tolerable ranges by sector

Utilities and REITs carry higher leverage because their cash flows are regulated or contracted, and because their assets are long-lived and financeable. Applying a technology-sector limit to a utility excludes the entire sector for no reason; applying a utility limit to a cyclical is how permanent losses happen.

Three things matter more than the ratio itself:

  • Interest cover — EBIT divided by interest expense. Below 4× leaves no room for a bad year; below 2.5× and the lenders effectively control capital allocation. This is a better distress predictor than leverage alone.
  • The maturity schedule. Debt due within twenty-four months into a higher rate environment is a completely different risk from the same amount maturing in 2034. The ratio treats them identically.
  • Fixed versus floating. A company with mostly floating-rate debt has an income statement that moves with policy rates, which converts a manageable balance sheet into an unmanageable one without any change in leverage.

For cyclicals specifically, measure against mid-cycle EBITDA rather than trailing. A 2× ratio at peak earnings can be 6× at the trough, and the trough is when the covenants get tested.

Metric comparison matrix

All eight in one place — what each measures, a rough guide to a good reading, and the condition under which it stops being informative.

MetricMeasuresGood readingBest forBreaks down when
P/EPrice per dollar of annual profitBelow the 25th percentile of its own 10-year rangeStable, profitable, low-debt businessesCyclicals at a peak; negative earnings; heavy leverage
P/BPrice per dollar of accounting net worth< 1.5 for asset-heavy businessesBanks, insurers, asset-rich industrialsIntangible-heavy businesses; negative equity from buybacks
EV/EBITDAWhole-business price per dollar of operating cash generation< 10× for most sectorsComparing across different leverage, tax and depreciationCapital-intensive businesses; financials; adjusted EBITDA
Dividend yieldCash return on current priceTop quartile of its own 5-year rangeMature dividend payers; as an inverted valuation multipleA yield that rose because the price fell
Payout ratioMargin of safety on the dividendBelow the sector ceiling, and not risingAssessing dividend sustainabilityREITs on earnings; cyclicals at spot; utilities on FCF
PEGWhether the multiple is justified by growth≤ 1.0Growing businesses, 8–30% earnings growthLow growth; cyclical peaks; ignores the balance sheet
FCF yieldOwner's cash return on purchase price> 5–6%Accounting-quality checks; capital-intensive businessesHeavy growth investment; single-year working capital swings
Net debt / EBITDAYears of cash generation to repay debtBelow the sector normDeciding whether a cheap valuation is safeIgnores maturity timing and fixed vs floating
Valuation and financial health metrics compared
Apply this to real stocks

Sixtycents scores every stock we cover on where its valuation sits within its own history — the percentile context this guide keeps coming back to.

Frequently asked questions

When should I use EV/EBITDA instead of P/E?
Use EV/EBITDA when the company has negative earnings but positive EBITDA, when comparing companies with materially different leverage, when comparing across tax jurisdictions or depreciation policies, when the business is capital-intensive with heavy depreciation, or when thinking as an acquirer who would assume the debt. Stay with P/E for financials, where interest is operating revenue, and for asset-light businesses with little debt where the two converge.
What does a negative P/E ratio mean?
It means the company reported a net loss, which makes the ratio undefined rather than low — screens sorting by P/E ascending will wrongly place loss-makers at the top of a "cheapest" list. Identify the cause: a cyclical trough (use normalised earnings or P/B), a one-off charge (add it back, after verifying it is genuinely non-recurring), growth-stage investment (use EV/Sales and check gross margin for a path to profitability), or structural decline (nothing to value).
Why does P/B not work for technology companies?
Accounting rules require research, development and brand-building to be expensed rather than capitalised, so decades of value creation sit on the balance sheet at zero. This makes P/B systematically classify asset-light, high-return businesses as expensive and capital-heavy businesses as cheap. Many large companies now report negative book value purely from buybacks rather than distress. Use free cash flow yield, EV/EBIT and ROIC instead; P/B remains genuinely useful only for financials.
Is free cash flow yield better than earnings yield?
Generally more reliable, because cash is much harder to manipulate than accrual earnings — in a long-run US study covering 1971–2010, the cheapest quintile by FCF yield returned about 16.6% annually against 7–8% for the market. But it is not simply better: FCF yield cannot separate maintenance capex from growth capex, so a company investing heavily in a high-return expansion shows a poor yield precisely because it is doing the right thing. Compute both and read the gap.
What is a good free cash flow yield?
Above 5–6% generally indicates a reasonably priced or cheap business. Above 10% is either genuinely cheap or a signal the market expects cash flow to fall, and warrants investigating which. Use a three-to-five-year average rather than a single year, because working capital swings distort individual periods badly. Pair it with net debt/EBITDA, since FCF yield is an equity measure and ignores debt entirely.
What net debt to EBITDA ratio is too high?
It depends on the sector. Technology above 2.5× is elevated; consumer staples and industrials above 3.5×; telecoms above 4×; regulated utilities are normal at 3.5–5× and REITs at 4–6×, because their cash flows are regulated or contracted. Interest cover matters more than the ratio itself — below 4× leaves no room for a bad year. For cyclicals, measure against mid-cycle EBITDA, since a 2× ratio at peak earnings can be 6× at the trough.
Which valuation metric is the most reliable?
None on its own. Every metric has a characteristic blind spot: P/E cannot see debt or capital intensity, EV/EBITDA cannot see maintenance capex, P/B cannot see intangible value, FCF yield cannot separate growth investment from maintenance. Use two metrics whose blind spots do not overlap, and treat any disagreement between them as the finding — the reason they disagree is usually the most useful thing you will learn about the company.
Why compare a multiple to a company's own history rather than to peers?
Because a company's normal multiple is set by its growth rate, capital intensity, earnings predictability and accounting policy, and comparing it to its own history holds all of those constant. A P/E of 18 means "unusually cheap" for a company that has traded at 22–38× and "near the top of the range" for one that traded at 9–18×. Sector peers are the second-best reference point; the broad market average is almost never useful.
What payout ratio should I measure against — earnings or free cash flow?
Free cash flow for most sectors, because dividends are paid in cash and reported earnings can diverge from cash for years. Two exceptions: REITs must be measured against FFO or AFFO, since property depreciation makes their earnings meaningless — 150% of earnings can be 75% of AFFO and entirely safe. Regulated utilities are the reverse: capital expenditure expands the rate base, so free cash flow is often negative by design and the earnings-based ratio is correct.
What does it mean when P/E says cheap but EV/EBITDA says expensive?
Leverage is flattering the equity multiple. P/E prices only the shares, while EV/EBITDA prices the whole business including debt assumed. A heavily indebted company shows a lower P/E than an unleveraged one with identical operations. When the two disagree in this direction, the debt is now the most important thing to understand — check net debt/EBITDA, interest cover and the maturity schedule before treating the low P/E as an opportunity.