NOW P/B: current value, 10-year range and year-by-year history
Cash & Leverage
NOW's p/b is lower than 95% of the last 10 years.
P/B History
NOW P/B by year
Yearly range of NOW’s p/b from 2016 to 2026. Over the full period it ranged from 5.9 to 44.8, averaging 27.8.
| Year | Low | Average | High | Year-end |
|---|---|---|---|---|
| 2026 | 5.9 | 9.3 | 12.3 | 5.9 |
| 2025 | 12.4 | 18.5 | 25.5 | 12.4 |
| 2024 | 16.5 | 20.4 | 25.8 | 23.1 |
| 2023 | 14.8 | 17.7 | 20.9 | 20.3 |
| 2022 | 15.3 | 23.6 | 34.8 | 17.4 |
| 2021 | 30.2 | 36.6 | 42.5 | 35.8 |
| 2020 | 22.0 | 34.0 | 42.7 | 39.3 |
| 2019 | 26.2 | 38.6 | 44.8 | 26.2 |
| 2018 | 29.4 | 35.9 | 41.0 | 30.6 |
| 2017 | 32.6 | 38.6 | 43.3 | 40.6 |
| 2016 | 33.9 | 37.2 | 40.1 | 33.9 |
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How much the market pays relative to the company's accounting net worth (assets minus liabilities). P/B < 1 means the market values the company below what the books say it owns.
Price / Book Value Per ShareMost useful for asset-heavy businesses: banks, insurers, REITs. A P/B near its historical low suggests the market is paying unusually little for the net assets.
- Goodwill and intangibles from acquisitions can inflate book value significantly — some analysts prefer tangible book value.
- Low P/B in technology or software companies is usually irrelevant: their value is in IP and people, not balance sheet assets.
Is NOW P/B High or Low Right Now?
ServiceNow, Inc.'s P/B is currently 5.9, which is near historic low relative to its 10-year historical range. The 10-year median P/B for NOW is approximately 28.9. See all NOW valuation metrics →
Unlock 10y, 15y, 20y, and 30y history with peer comparison and CSV export.