ServiceNow, Inc.NOW

Where NOW's P/B sits inside its own 10-year distribution, with the yearly high, low and average.

$132.53+1.36 (+1.04%)Previous close
NYSETechnology

NOW P/B: current value, 10-year range and year-by-year history

11.0Near historic low

NOW's p/b is lower than 95% of the last 10 years.

P/B History

Historically priceyAbove avgAround avgBelow avgHistorically cheap
NOW P/B historyNOW P/B from Sep 2023 to Sep 2026: low 7.36, high 25.78, latest 10.98.5.8911.2316.5721.9127.25Sep 23Apr 24Nov 24Jul 25Feb 26Sep 26med 18.29

NOW P/B by year

Yearly range of NOW’s p/b from 2016 to 2026. Over the full period it ranged from 7.4 to 44.8, averaging 28.2.

NOW P/B — yearly low, average, high and year-end values
YearLowAverageHighYear-end
20267.49.412.311.0
202512.418.525.512.4
202416.520.425.823.1
202314.817.720.920.3
202215.323.634.817.4
202130.236.642.535.8
202022.034.042.739.3
201926.238.644.826.2
201829.435.941.030.6
201732.638.643.340.6
201633.937.140.333.9

Get notified when NOW P/B crosses a threshold

Free — one alert setup, notifications by push, Telegram, or Discord.

How much the market pays relative to the company's accounting net worth (assets minus liabilities). P/B < 1 means the market values the company below what the books say it owns.

FormulaPrice / Book Value Per Share
Full guide
How to read this chart

Most useful for asset-heavy businesses: banks, insurers, REITs. A P/B near its historical low suggests the market is paying unusually little for the net assets.

Key caveats
  • Goodwill and intangibles from acquisitions can inflate book value significantly — some analysts prefer tangible book value.
  • Low P/B in technology or software companies is usually irrelevant: their value is in IP and people, not balance sheet assets.

Is NOW P/B High or Low Right Now?

ServiceNow, Inc.'s P/B is currently 11.0, which is near historic low relative to its 10-year historical range. The 10-year median P/B for NOW is approximately 29.8. See all NOW valuation metrics →

Pro — up to 30-year history

Unlock 10y, 15y, 20y, and 30y history with peer comparison and CSV export.