Bath & Body Works, Inc.BBWI

Bath & Body Works, Inc. operates as a specialized retailer, primarily offering products for home fragrance, personal body care, and hygiene, including soaps and sanitizers. The company distributes its merchandise under its flagship Bath & Body Works brand, as well as White Barn and other proprietary labels. Customers can purchase these items through the company's network of dedicated retail stores and e-commerce platforms across the United States and Canada. Beyond North America, its global reach is extended by partner-run stores, facilitated by franchise, licensing, and wholesale agreements. By January 29, 2022, the firm maintained 1,755 company-owned retail locations, in addition to 338 international outlets managed by its partners. Established in 1963 and headquartered in Columbus, Ohio, the company was previously known as L Brands, Inc. until its rebranding to Bath & Body Works, Inc. in August 2021.