National CineMedia, Inc. (NCMI), through its subsidiary National CineMedia, LLC, operates a prominent cinema advertising network throughout North America. The company generates revenue by selling advertising placements to national, regional, and local businesses. These advertisements are primarily displayed within "Noovie," an entertainment and advertising pre-show on movie screens, as well as on the "Lobby Entertainment Network," a series of strategically located digital screens in theater lobbies. NCMI also offers additional advertising and promotional opportunities within these lobby areas. Expanding its reach beyond the physical theater, the company provides online and mobile advertising solutions via its "Noovie Audience Accelerator" product and a collection of "Noovie" branded digital properties, including Noovie Shuffle, Noovie Trivia, Name That Movie, and Noovie Arcade, aiming to connect with entertainment audiences more broadly. NCMI delivers its services to independent theater chains under comprehensive, long-term network affiliate agreements. Established in 2006, the firm's headquarters are located in Centennial, Colorado.
