Locafy Limited, a software-as-a-service (SaaS) provider founded in 2009 and headquartered in Subiaco, Australia, specializes in local search engine optimization. The company focuses on commercializing its proprietary SaaS online publishing platform to help business owners enhance their local online presence across Australia, Europe, the United States, and other international markets. This integrated suite of solutions includes tools for managing listings, creating optimized landing pages, deploying locators, and operating a marketplace. The platform is engineered to publish content across various web-enabled devices while programmatically optimizing it for local search queries. Locafy delivers its services directly to customers as well as through reseller channels such as digital agencies and freelance SEO consultants. The company previously operated under the name Moboom Limited before officially becoming Locafy Limited in January 2021.
