Harley-Davidson, Inc.HOG

$25.67+0.26 (+1.02%)
NYSEConsumer Cyclical24:00 UTC

Company snapshot

Market Cap
$3B
Mid-cap
-68%
2016 — today
10-Year Price
-47%
2016 — today
52-Week Range
$17.19$31.03
Current $25.67· 61%

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Valuation in context

P/E ratio
14.6
Historically pricey
Historically pricey — last 10 years
P/B ratio
0.9
Near historic low
Near historic low — last 10 years
EV / EBITDA
6.1
Near historic low
Near historic low — last 10 years
Dividend Yield
2.9%
Above average
Above the 10-year average
PEG ratio
2.0
Above average
Pricier than usual over the last 10 years
FCF Yield
1.5%
Near historic low
Near historic low — last 10 years
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