Bakkt Holdings, Inc. operates a specialized platform focused on digital assets. Through this proprietary system, individuals are empowered to acquire, sell, exchange, and spend various digital currencies seamlessly. The company serves a diverse clientele, including merchants, retailers, and established financial organizations. A key strategic alliance exists between Bakkt Holdings, Inc. and Global Payments, aimed at developing joint initiatives. Their initial collaboration is centered on integrating cryptocurrency as a redemption option within customer loyalty programs provided by bankcard clients. Furthermore, this partnership endeavors to broaden Bakkt's banking-as-a-service offerings, thereby facilitating greater consumer engagement with digital assets. The company, originally established in 2018, was formerly known as VPC Impact Acquisition Holdings before adopting its current name. Its principal operations are based in Alpharetta, Georgia, and it functions as a subsidiary of Intercontinental Exchange Holdings, Inc.
